Craving Change: How Weight Loss Drugs Are Transforming Tastes 

Craving Change: How Weight Loss Drugs Are Transforming Tastes. Credit | Bloomberg
Craving Change: How Weight Loss Drugs Are Transforming Tastes. Credit | Bloomberg

United States: In a new study, it is revealed that those who are taking meds such as Ozempic, Mounjaro, and Wegovy, which were initially developed for the treatment of Type-2 Diabetes, spend less on groceries, along with having a healthier stock of food in their daily consumables. 

An analytics firm, Grocery Doppio, conducted a study on the shopping behaviors of those taking weight-loss drugs. 

More about the finding 

As per the researchers, such behavioral change is due to shrinking appetites and a change in their taste buds, as the New York Post reported. 

Among others, the biggest removed products from the shopping basket are snacks and confectionery products, which are seen to have 52 percent less purchase of those products by the people on weight-loss meds. 

Craving Change: How Weight Loss Drugs Are Transforming Tastes. Credit | Reuters
Craving Change: How Weight Loss Drugs Are Transforming Tastes. Credit | Reuters

Among others include 47 percent lesser purchase of baked goods, 28 percent soda and other sugar beverages, 17 percent less booze, and 13 percent less processed foods

On the other hand, weight-drug consumers are now more oriented toward purchasing healthier food items such as lean protein. 

What more are the experts stating? 

According to Lauren Cobello, a Syracuse-based publicist who lost 45 pounds in six months while taking a generic version of Zepbound called Tirzepatide, her “shopping habits have changed drastically.” 

She said that protein shakes intake for breakfast and lunch, with having high protein for dinner, are her preferred choice now. 

Moreover, as Cobello, 43, added, “My budget has shrunk a couple hundred dollars per month, but I am eating healthier,” as the New York Post reported. 

Cabello said, “I crave different foods,” and “Foods that are high in fat make me feel gross after I eat them, so I crave healthier foods that are lighter.” 

“I get full faster, so when I’m thinking of what to put in my body, I want quality ingredients,” she said. 

More about the weight-loss drugs 

The research suggests that almost 1.7 percent of Americans have been prescribed with a semaglutide medication last year. 

As experts say, these drugs work as they mimic GLP-1, a hormone produced naturally after eating, making a human feel fuller, faster, and longer. 

According to Sarasota, Florida, communications pro-Elise Ramer, 42, who took for nineteen months and lost almost 60 pounds, said that she made a major change and reallocated her grocery spending “to other foods, like protein shakes, higher-protein foods, and less junk food.”